Kamyar Shah: Employer Branding from a Marketing Perspective: CMOs & Marketing Experts Share Advice on How to Balance Consumer Brand and Employer Brand

Kamyar Shah: Employer Branding from a Marketing Perspective: CMOs & Marketing Experts Share Advice on How to Balance Consumer Brand and Employer Brand

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Kamyar Shah, Fractional CMO 1) How should companies be treating their employer brand, especially in comparison to their consumer brand? The differentiation between employee and employer brand is futile; those two have a symbiotic relationship. The same goes for consumer brands. 2) Do they both matter? Of course both matter. Positive branding from any aspect and any level usually has a positive impact on overall brand perception. The brand value is transferable both in-depth and breadth. 3) How should companies balance both? It needs to be a cumulative effort that enables branding from any/every level. The benefits are mutual to all; employee, employer and the company. The storytelling portion of a brand can work its way all the way up to the corporate level. Originally published at https://b2b.kununu.com/blog/marketing-and-hr-employer-branding-from-a-marketers-perspective The postKamyar Shah: Employer Branding from a Marketing Perspective: CMOs & Marketing Experts Share Advice on How to Balance Consumer Brand and Employer Brand first appeared onKamyar Shah.